If ‘Sorry’ seems to be the hardest word for the government at the moment, then
‘creativity’ can’t be far behind. The word was notable by its absence in the 332-
page document that is the Government’s White Paper on ‘levelling up’, the
signature policy that is meant to define the government’s purpose.
One also looked in vain for any real mention of the ‘creative industries’ in the
document. Not until Page 167 do we hear that the creative industries have a